If you are here

You have an important message.

But are they really listening?

Do they really care?

Well, let's change that.

Read Kelly's Book The Story Formula: Connect and Engage through Strategic Storytelling

Is this you?

Are your sales people so focused on reciting everything that they can do, that they forget to sell what the client actually NEEDS? Have they become robotic - too focused on the script? Have they forgotten how important it is to make an emotional connection? Do they even know how? Teach your people how to solve problems and create emotional connections. And you'll close more sales.

Are your vendors wasting valuable time and energy in front of ideal buyers? We've walked the halls of trade shows and 99% of vendors are doing it wrong. Hint: Chocolate and a catchy promo item isn't enough. Why not find a way in seconds to tap into the pain of your buyer and show them you have the answer? That's worth way more than chocolate. One client of ours went from a few business cards that didn't pan out - to 27 cards agreeing to a follow up meeting. Because he used our formula.

Struggling to figure out how to sell from a computer screen? How to get your message out on social media so it actually sticks? We get it. Our method will help you sell virtually too - by teaching you how to create authentically and emotionally.  Same rules, just a different playground.

Well at least you know that stories are your magic weapon. Most of your competitors don't. And those that do, have no idea how to use the tool. We do. We've created a simple template you can use every time. It works. There's science behind it.  This is how you uncross their arms and get them to lean in.

Why should they?  Having something incredible and amazing does not mean they will want it.  You have to tap into what they care about, and quickly. It's not as hard as you think - if you have the blueprint. We have the blueprint.

You're probably right. Most stories in business are mediocre at best. We don't even have to hear your story to know the mistakes you're probably making.  We've shortened the learning curve for you, by creating a structure that works. Every time.

You got that right. It's a noisy crowded market, and too many people are just trying to scream louder. But the secret is not being heard above the noise - it's about being trusted in it.  We can show you how to break through the clutter and create a message that doesn't push, it pulls your buyer in. So you can get there attention and keep it. 

We understand that too. And that's what makes Story Impact Academy so cool - our secret weapon - Kelly Swanson.  We've seen Kelly, in minutes, take a story and add just a word or two, and it becomes AMAZING.  We haven't seen any story that didn't become great after Kelly worked her magic.  She's that good.





What we offer

How to raise your level of influence

Book a Program

Bring Kelly and her team in to teach your people her Persuasion Principle.  Our program planners will talk with you about how much content you need, and how to create the perfect experience based on your team, your event, and your goals. Wether it's one hour, a full day, or a three-day boot camp, we've got you covered. Programs can be as interactive as you want them to be based on what you need to accomplish.

Programs are available as live keynotes, live workshops, virtual keynotes, virtual meetings or webinars, or a hybrid of all.

Take the Course

Arm your team with the skills to connect and engage and increase their level of impact. This online course is structured to be self-guided and to the point.  The program teaches the three step approach to Kelly's Persuasion Principle - Connection, Structure, and Story. These basic templates can be applied across an organization to benefit in pretty much any job description where persuasion is key. Our program planners can talk with you about ways to bring Kelly in virtually or in person -  in conjunction with the course. Some clients put their team through the course, and then have Kelly help them fine tune their stories or answer questions.

Get Hands On Coaching

Get Kelly's eyes on your words. Whether it's a sales presentation, web copy, a customer service script, a speech, a business story - no matter what the message - Kelly can take it to a new level. Kelly will have an in depth consultation to determine the scope of the project, and the best way for you to get the most value and highest return.

This is a great fit for the people who don't have the time or the desire to learn the why and how - they just want the finished product.

This is also good to offer your team after they have taken the course - to take their words to an even higher level.

Attend a live event hosted by Kelly

Kelly often hosts events live and virtually that are open to the public. Bring your team to a live event. Sign up for newsletter below and you will receive a notice whenever an event is planned that is open to the public.

Spend a year with Kelly

Imagine if you could have Kelly on retainer? Ready to help your team when an important presentation is coming up. Ready to help you create that demo video.  Ready to look at your sales or web copy.  Ready to help you craft that message to your employees. 

Have access to Kelly all year. On demand coaching. Live events. Monthly webinars. Group chats. Take the course and get access to all of Kelly's resources. Get Kelly's eyes on your material. And be part of a private group facilitated by Kelly.  This is great for the person or team who has many presentations, or opportunities for influence.  If you've ever worked with Kelly for even half an hour, you realize just how much she has stuffed into that brain of hers.  Every session brings unmeasurable value.

Where the Art of Story

Meets the Business of Persuasion

Kelly Swanson

Strategic Storytelling Expert

Award-Winning Storyteller 

Kelly Swanson has a 20-year proven track record of helping people in all industries to be more impactful, persuasive, and compelling. She can take your words and make them better.  Some claim she is the country's best storyteller, and a wizard at helping you do the same. Just ask anyone who's worked with her. We have quite an extensive list of references available at your request.


Keynote Programs on Harnessing the Power of Words to Connect, Influence, and Get Results. Customized to include humor, motivation, and audience interaction if requested.


Virtual and In-Person workshops to teach you how to add an emotional component to your words, how to structure persuasive copy and presentations, and how to structure story in a way that gets results.


Get Kelly's eyes on your words and projects to give you instant feedback on how to give your words more power. See how in minutes she can take it from good enough to amazing.

Street Cred

  • Author of The Story Formula: Connect and Engage through Strategic Storytelling, Gutsy Girls Pocket Guide to Public Speaking, Who Hijacked My Fairy Tale, Land of If Only.
  • Featured Entertainer for Holland America Cruise Lines
  • Celebrity Mentor in The Fashion Hero TV Show (taught contestants  on the show how to tell their story on stage and camera)
  • Keynote Speaker for Toastmasters International Convention
  • Award-Winning Storyteller (Hollywood Advisory Board, and National Parenting Publication)
  • Huffington Post Contributor


Client booked Kelly for 35 events in one year.

We met Kelly at the annual conference of the National Speakers Association, where we went to find the best of the best. Kelly ran a workshop for her fellow professional speakers to help them improve their own presentations, and we were amazed. Not only was she a master storyteller herself, but she had a genius for helping others to do the same. We said to each other: “Wow, if she can do this for professional speakers, imagine what she can do for us in IT!” We booked her for all our events throughout 2019.

I am writing this testimonial in December 2019, and Kelly has been an absolute pleasure to work with this entire year. She spoke at 35 of our events. She is professional, funny, easy to work with and dependable. What more can you ask for?

It was very impressive to see Kelly build a keynote to fit our niche audience of executive government IT folks. She did a wonderful job educating our attendees on the importance of storytelling in life and business, while making it real to them on how they can apply this skill in their fields. My favorite part of her session was when she would go into the audience and interview random people to find out what they do, who they help, problems they run into, etc. to pull their story out of them while giving tips on the spot to help tell that story in an impactful way to garner more interested and stakeholder support.

Kelly can motivate anyone while keeping it light and humorous. I definitely recommend her to any business or organization!

What Others Are Saying

Click on the box below for more testimonials.

Become Kelly's next happy client!

Want to know more? Leave your email and our program planner will reach out to you within 48 business hours. Probably sooner.

Coming Soon! An online course that will forever change the way you look at sales.

Join the Story Movement.

People changing the world one story at a time.


Email: [email protected]

Phone: 1-800-303-1049

Other Websites:





50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.