Are your sales people so focused on reciting everything that they can do, that they forget to sell what the client actually NEEDS? Have they become robotic - too focused on the script? Have they forgotten how important it is to make an emotional connection? Do they even know how? Teach your people how to solve problems and create emotional connections. And you'll close more sales.

Are your vendors wasting valuable time and energy in front of ideal buyers? We've walked the halls of trade shows and 99% of vendors are doing it wrong. Hint: Chocolate and a catchy promo item isn't enough. Why not find a way in seconds to tap into the pain of your buyer and show them you have the answer? That's worth way more than chocolate. One client of ours went from a few business cards that didn't pan out - to 27 cards agreeing to a follow up meeting. Because he used our formula.

Struggling to figure out how to sell from a computer screen? How to get your message out on social media so it actually sticks? We get it. Our method will help you sell virtually too - by teaching you how to create authentically and emotionally.  Same rules, just a different playground.

Well at least you know that stories are your magic weapon. Most of your competitors don't. And those that do, have no idea how to use the tool. We do. We've created a simple template you can use every time. It works. There's science behind it.  This is how you uncross their arms and get them to lean in.

Why should they?  Having something incredible and amazing does not mean they will want it.  You have to tap into what they care about, and quickly. It's not as hard as you think - if you have the blueprint. We have the blueprint.

You're probably right. Most stories in business are mediocre at best. We don't even have to hear your story to know the mistakes you're probably making.  We've shortened the learning curve for you, by creating a structure that works. Every time.

You got that right. It's a noisy crowded market, and too many people are just trying to scream louder. But the secret is not being heard above the noise - it's about being trusted in it.  We can show you how to break through the clutter and create a message that doesn't push, it pulls your buyer in. So you can get there attention and keep it. 

We understand that too. And that's what makes Story Impact Academy so cool - our secret weapon - Kelly Swanson.  We've seen Kelly, in minutes, take a story and add just a word or two, and it becomes AMAZING.  We haven't seen any story that didn't become great after Kelly worked her magic.  She's that good.