Where the art of story meets the business of persuasion

We are a diverse community of people who are joining together to share our stories and master our craft. Changing the world. One story at a time.


If you are here

You have an important message.

But are they really listening?

Do they really care?

Well, let's change that.

A message from Kelly Swanson, founder of Story Impact Academy

Hi. I'm  Kelly Swanson. It's nice to meet you. If you are here, then you are probably already familiar with my body of work. My entire career has been a kaleidoscope of stages - from cruise ships, to theaters, to convention halls and private retreats, to the pages of your books, and into the computers of your living rooms. Wherever I met you along that path, I hope I left you better than I found you. And I am so incredibly grateful that you are here.

As you already know, in everything I do, there is one common thread - the power of a story. My stories were my ticket to a life I could never have imagined.  There is  no question that my stories have been the key to my success, and they will be the key to yours. 

I created this Academy for one simple reason - to walk alongside of you and help you get your message out to the world. This is more than just an online course and monthly events, this is a special community where we learn, share, challenge, encourage, and link arms to help each other change the world, one story at a time.

Please Join Us

Is this you?

Are your sales people so focused on reciting everything that they can do, that they forget to sell what the client actually NEEDS? Have they become robotic - too focused on the script? Have they forgotten how important it is to make an emotional connection? Do they even know how? Teach your people how to solve problems and create emotional connections. And you'll close more sales.

Are your vendors wasting valuable time and energy in front of ideal buyers? We've walked the halls of trade shows and 99% of vendors are doing it wrong. Hint: Chocolate and a catchy promo item isn't enough. Why not find a way in seconds to tap into the pain of your buyer and show them you have the answer? That's worth way more than chocolate. One client of ours went from a few business cards that didn't pan out - to 27 cards agreeing to a follow up meeting. Because he used our formula.

Struggling to figure out how to sell from a computer screen? How to get your message out on social media so it actually sticks? We get it. Our method will help you sell virtually too - by teaching you how to create authentically and emotionally.  Same rules, just a different playground.

Well at least you know that stories are your magic weapon. Most of your competitors don't. And those that do, have no idea how to use the tool. We do. We've created a simple template you can use every time. It works. There's science behind it.  This is how you uncross their arms and get them to lean in.

Why should they?  Having something incredible and amazing does not mean they will want it.  You have to tap into what they care about, and quickly. It's not as hard as you think - if you have the blueprint. We have the blueprint.

You're probably right. Most stories in business are mediocre at best. We don't even have to hear your story to know the mistakes you're probably making.  We've shortened the learning curve for you, by creating a structure that works. Every time.

You got that right. It's a noisy crowded market, and too many people are just trying to scream louder. But the secret is not being heard above the noise - it's about being trusted in it.  We can show you how to break through the clutter and create a message that doesn't push, it pulls your buyer in. So you can get there attention and keep it. 

We understand that too. And that's what makes Story Impact Academy so cool - our secret weapon - Kelly Swanson.  We've seen Kelly, in minutes, take a story and add just a word or two, and it becomes AMAZING.  We haven't seen any story that didn't become great after Kelly worked her magic.  She's that good.

Hear from an Academy Member!


Does Your Message Need A Makeover?

Take this FREE assessment and find the blind spots in your message.

How Story Impact Academy Works

One Platform. Access for a Year. You Choose Your Level of Engagement.

Where The Academy "Lives"

Everything in the Academy is stored on a platform called Mighty Networks, which you can access through desktop or app. It's a clean user friendly platform where you will see your resources, chat with others in the Academy, and send messages to Kelly.

Virtual Events will be Hosted on Zoom

Kelly's Zoom Room www.KellySwansonZoomRoom.com is the where you go for EVERY live virtual event unless told otherwise. You will be notified of live events on your Might Networks platform, or as we will call it - the Academy.

What's Included in My Membership?

For as long as you are a paying member, you will have access to:

  • The Persuasion Principle Course Self-paced course that you take when/if you need it. You can ask questions and correspond with Kelly within the course platform. The course lives on the Academy platform.
  • Library of Digital Resources - The Story Formula Book, Story Templates, and many more resources added each month.
  • Monthly Open Office Hours - Pop into Kelly's Zoom room with a quick specific question. Group format.
  • Story Makeover Group Sessions.  Bring five minutes to share, get five minutes of feedback. Valuable to watch even if you're not in the hot seat.
  • Virtual classes and discussions on topics of interest to members. Taught by Kelly, special guest instructors, and Academy members.
  • Online social events and share sessions.
  • Your story shared in the community and on Kelly's social media channels.
  • An encouraging community to help you share your story with the world.

How do I start?

Enroll now and you will receive an email with instructions on how to access the platform and your private group. You will be notified when the course launches as well.

The official launch will be in the Fall of 2022 and we will have pre-launch events leading up to the launch.  So if you enroll before September of 2022, you're getting some bonus time! 

What about private coaching?

Private coaching is not included in your membership, but Kelly will offer discounted private coaching to Academy members. Just email us at [email protected] for pricing on one-on-one sessions.

What if I want more than a year?

We WANT you to come back year after year! When your membership is up for renewal, we will let you know and give you the option to renew. Future membership rates have not been determined, but you will get a discounted rate if you are already a member.

What is the Story Impact Network? 

The Story Impact Network is a community of story fans from all over the world. It is free to join. We encourage you to join that as well. Picture it as an alternative to Facebook - or the "lobby" of the Academy. There will be people gathered in the lobby who did not enroll in the Academy.  This network is also held on the same platform as the Academy. If you're not sure you are ready to join the Academy then DEFINITELY join us in the network, so we can still stay in touch and chat.

This course is included in the Academy Membership and will roll out in the Fall of 2022! Click here for details on the course.

Kelly Swanson

Strategic Storytelling Expert

Award-Winning Storyteller

And your host in the Story Impact Academy

Kelly Swanson has a 20-year proven track record of helping people in all industries to be more impactful, persuasive, and compelling. She can take your words and make them better.  Some claim she is the country's best storyteller, and a wizard at helping you do the same. Just ask anyone who's worked with her. We have quite an extensive list of references available at your request.

Street Cred

  • Author of The Story Formula: Connect and Engage through Strategic Storytelling, Gutsy Girls Pocket Guide to Public Speaking, Who Hijacked My Fairy Tale, Land of If Only.
  • Featured Entertainer for Holland America Cruise Lines
  • Celebrity Mentor in The Fashion Hero TV Show (taught contestants  on the show how to tell their story on stage and camera)
  • Keynote Speaker for Toastmasters International Convention
  • Award-Winning Storyteller (Hollywood Advisory Board, and National Parenting Publication)
  • Huffington Post Contributor


Client booked Kelly for 35 events in one year.

We met Kelly at the annual conference of the National Speakers Association, where we went to find the best of the best. Kelly ran a workshop for her fellow professional speakers to help them improve their own presentations, and we were amazed. Not only was she a master storyteller herself, but she had a genius for helping others to do the same. We said to each other: “Wow, if she can do this for professional speakers, imagine what she can do for us in IT!” We booked her for all our events throughout 2019.

I am writing this testimonial in December 2019, and Kelly has been an absolute pleasure to work with this entire year. She spoke at 35 of our events. She is professional, funny, easy to work with and dependable. What more can you ask for?

It was very impressive to see Kelly build a keynote to fit our niche audience of executive government IT folks. She did a wonderful job educating our attendees on the importance of storytelling in life and business, while making it real to them on how they can apply this skill in their fields. My favorite part of her session was when she would go into the audience and interview random people to find out what they do, who they help, problems they run into, etc. to pull their story out of them while giving tips on the spot to help tell that story in an impactful way to garner more interested and stakeholder support.

Kelly can motivate anyone while keeping it light and humorous. I definitely recommend her to any business or organization!

Reilly Mortimer
National Conference Director
Government Technology magazine

What Others Are Saying

Click on the box below for more testimonials.


Email: [email protected]

Phone: 336-880-7086

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